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SEO in 2023

In this episode, Gabriel Andino, the host of KonCAST, talks with Ricardo Mendoza from SEMrush. They discuss the state of SEO in 2023 (report) and how the Google updates have impacted domain rankings. They also talk about how artificial intelligence is being integrated into SEO tools and how this can affect content and its positioning. And as always... - the biggest mistake - a hack

How to do digital marketing for an innovative physical product

Do you have an innovative physical product and want to know how to do effective digital marketing to promote it? In this episode, Jonatan Baluja from ossby.com shares his experience and knowledge to help you stand out in today's market. In this episode, we dive into the world of digital marketing for innovative physical products with Jonatan Baluja, Digital Marketing Manager at ossby.com. Jonatan shares valuable strategies, tips and success stories to help you promote your product effectively and achieve success in today's market. We start by exploring the importance of digital marketing in promoting innovative physical products and how it can make the difference for a brand's success. Jonatan guides us through effective digital marketing strategies, including content marketing, social media, SEO and paid advertising. We also dive into the power of influencer marketing and collaborations with other brands as ways to increase the visibility and reach of your product. Additionally, Jonatan shares ideas on how to use public relations and press releases effectively to generate interest in your product and gain media coverage. Throughout the episode, we analyze success stories of companies that have successfully implemented digital marketing strategies for innovative physical products and pull valuable lessons from their experiences. Don't miss this episode packed with information and practical advice to take your digital marketing to the next level and stand out in the market with your innovative physical product. Get ready to push your product toward success!

How to use artificial intelligence for online marketing

Have you ever wondered how artificial intelligence is revolutionizing the world of marketing? Join us in this episode as Álvaro Peña de Luna from iSocial Web and Growwer, an expert in AI and SEO, and our host Gabriel, unravel the mysteries of AI in marketing. Discover how AI is changing the way we create content, analyze data and much more. In this episode, Álvaro Peña de Luna and Gabriel dive into the fascinating world of AI in marketing. They discuss how AI is being used to transform content production, analyze patterns in data, interpret professional roles and much more. They also explore AI hallucinations, a phenomenon in which AI generates information that seems authentic but is actually made up. And as always... - the biggest mistake - a hack

Dominating the B2B SaaS market: the power of positioning and specialization

In this episode, Gabriel Andino, the host of the podcast, talks with Fran Conejos, marketing director at Zinkee, about B2B marketing and how to position and specialize in the sector. Fran Conejos shares his experience building companies and products, and how he has used his love for innovation to drive his career. He talks about his experience creating his first company, a startup that was one of the first of its kind in Spain, and how he went on to create Landbot, one of the leading chatbot creation platforms. Fran also talks about his obsession with artificial intelligence and how he uses it in his daily work. In addition, you will hear: - the type of customers they are focused on and why - which marketing channels they have found most effective for reaching their ideal customer in the B2B market And as always... - a mistake - a hack

Inbound marketing: how FITstore built a social brand

This week we talk with Luis Cañada from fitstore.es about how they managed to build a social brand through Inbound Marketing. In this episode you will hear: - how they created a product by involving the Instagram community - how they do customer acquisition - what he thinks about marketplaces and influencers And as always... - the biggest mistake - a hack

Boost your marketing strategy with artificial intelligence

This week I talk with Victor Mollá from guruwalk.com about the topic "Boost your marketing strategy with artificial intelligence". In this episode you will hear: - concrete examples of how artificial intelligence has improved his day to day - what advice he would give to entrepreneurs and SME owners who want to integrate artificial intelligence into their marketing strategy - what recommendations he has for those who want to learn more about the application of artificial intelligence in marketing And as always... - the biggest mistake - a hack

Tools and techniques in B2B marketing

We're back with our monthly resident Juan Antuña. This time we have Javier Consuegra from salesplanet.io as a guest. We talk about tools and techniques in B2B marketing. In this episode you will hear: - where he captures leads - how he builds the funnels - how he does follow-ups without coming across as spammy or pushy And as always... - the biggest mistake - a hack

How to combine online marketing with call centers

This week I talk with Juan Antuña from boostingsales.es about how to combine online marketing with call centers. In this episode you will hear: - why use a call center to convert and what the process is for combining call centers with online marketing - where they find motivated staff - what he would recommend to a startup And as always... - the biggest mistake - a hack

Growth hacking strategies in the e-learning sector

This week we talk with Miguel from Clasing about growth hacking strategies in the e-learning sector. In this episode you will hear: - which channel was their main one at the beginning and which is now - which channel beyond the usual ones like SEO or PPC was the least common for them - what he would recommend to a new startup And as always... - the biggest mistake - a hack