In this episode, Gabriel Andino, the host of the podcast, talks with Fran Conejos, marketing director at Zinkee, about B2B marketing and how to position and specialize in the sector.
Fran Conejos shares his experience building companies and products, and how he has used his love for innovation to drive his career. He talks about his experience creating his first company, a startup that was one of the first of its kind in Spain, and how he went on to create Landbot, one of the leading chatbot creation platforms. Fran also talks about his obsession with artificial intelligence and how he uses it in his daily work.
In addition, you will hear:
- the type of customers they are focused on and why
- which marketing channels they have found most effective for reaching their ideal customer in the B2B market
And as always...
- a mistake
- a hack